3. List the Property
- Should you use a salesperson*?
- Well, let's see . . . Are you available to show the property? Do you have the time to do marketing? Do you have the expertise to negotiate? Do you know what paperwork is legally required to complete a transaction? If you answered "yes" to these four questions, then, no, you don't need a salesperson.
- A point I hear frequently is that a buyer will get a better deal from a seller who isn't using a salesperson because the savings of the real estate commission passes onto the buyer. That is not correct. The value of the house is the value of the house, it has nothing to do with whether or not the seller uses a salesperson. The buyer gains no financial advantage.
- I will offer other licensees a good portion of the commission you pay as an incentive for them to show their clients your property.
- *Note: Let's define some terms. A licensed salesperson is licensed to sell real estate in Alaska. A Realtor® is a licensed salesperson who is also a member of an outstanding organization guided by a code of ethics. Not all Anchorage licensed salespersons are Realtors®. Beware. Cheaper is not necessarily better. Both Paula and I are licensed salespersons and we are Realtors®.